How to practically implement Long-Short strategies into your trading
GO Markets
10/10/2022
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Long and Short trading and investing strategies are often seen as advanced strategies only used for large hedge funds and large banks. However, retail traders can learn valuable lessons and ideas from this type of trading strategy that is usually reserved for institutional players. What is a long-short strategy?
A long-short strategy as described by its name involves holding a basket of both long and short positions of assets all a part of a portfolio or a singular trading strategy. These assets tend to be equities securities or derivatives but can also be other asset classes such as commodities and FOREX. The idea behind the strategy is that due to the negative correlation between the shorts and long positions they cancel out much of the market volatility whilst at the same time profiting up movements in price in either direction.
Steps to develop a Long Short strategy Establish which assets classes you wish to trade This step involves generating ideas for which asset classes you whish to trade. This may include FOREX, Commodities, Indices, or equities. For many traders, a combination of assets may produce an effective strategy.
For example, someone may choose to allocate 60% of the portfolio to equities, 20% to FOREX and 20% to commodities or 100% to equities. Determine how many assets to hold with in strategy. The aim of this section is to ensure that there are enough assets to be, diversified enough that a significant move in one direction will not blow the strategy out and to ensure.
The strategy requires that enough assets are held to minimise the volatility. If too few assets are used, then the returns may not be consistent enough and prone to large gains and losses. A standard range may include 20 assets with the breakdown of long and short varying from strategy to strategy.
Apportion the % of assets that will be held long and those that will be held short? This step involves an element of discretion and is where the individual trader can utilise their own experiences and edge to enhance the strategy. For instance, some traders may choose to create a 50/50 split strategy.
This means that exactly half the assets will be long, and half will be short. More specifically this split may occur via value weighting, number of assets or by price per share. Alternatively other strategies may involve having a lower proportion of short assets held, such as 20% Short and 80% long.
These types of strategies may work better when in a trending market because the strategy can still make money on assets that are falling in value whilst also taking advantage of the strong overall market trend. Choosing the individual assets to be held This is perhaps the most important step of the process. Choosing assets to hold can be a difficult task and may require both technical and fundamental analysis to find top performing assets to hold long and poor performing stocks to hold short.
The craft of the long, short strategy is performed at this stage as a trader needs to find high performing or low performing assets. An example of a 50/50 Long Short Portfolio construction is shown below. (NOTE this is a fictional Long Short portfolio and is not a real strategy or portfolio) Positives of a Long Short Strategy A long-short strategy may be able to avoid volatile returns and the effect of a choppy market because the short positions can reduce negative returns if the market is falling, and long positions can take advantage of the market is lifting. if a trader can effectively allocate their Longs and shorts, profit can be effectively achieved in most market conditions. Allows a trader to utilise their ‘edge’ for a wider array of assets.
Disadvantages This approach requires active portfolio management. As positions are constantly changing and weightings for different assets change, adjustments may need to be made to ensure that the strategy continues to balance. A Long Short strategy also generally requires a longer time frame then other scalping strategies or intraday strategies.
Having short positions means that the holder of the short is at risk of short squeezes. A short squeeze is something that anyone wishing to short should be aware of. It occurs when to many short positions attempt to close their positions at once.
This can cause a spike in the price and may force bigger positions to close, further driving up the price. Ultimately, a Long Short strategy for trading and investing can be a way to achieve more stability in volatile market conditions and provide a way to capitalise on market movements in both directions. Even just understanding how a Long-Short strategy works can provide traders and investors with enhanced understanding of how market forces impact on trading and potentially provide new strategies.
By
GO Markets
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Every time markets get jumpy, a three-letter acronym starts showing up in headlines and trading rooms. The VIX. You will see it called the fear gauge, the fear index, or just "vol." For newer traders, it can feel like an insider's number that everyone seems to track but few stop to explain.
For US retailers and consumer brands, the first hit is usually margin. Import costs rise before pricing power does. Companies can try to pass those costs on, but customers may resist higher prices, especially if household budgets are already stretched. Existing inventory can also soften the first blow, which means the initial earnings result may look manageable while the next one carries the real pressure.
Tariffs, earnings and the Asia versus US split | GO Markets
Same tariff. Different earnings hit.
That is the key split for traders watching this earnings season. The US side is mainly about margin timing. The Asia side is about demand sensitivity. Not every export sector carries the same level of US demand risk.
TL;DR
US companies may face margin pressure as tariffed inventory moves through earnings.
Asian exporters may face volume pressure if US buyers reduce orders.
The timing is different: US retailers may feel the impact later, while Asian exporters may see it earlier through weaker order books.
Textiles, apparel and basic consumer goods are likely more sensitive to US demand.
Semiconductors and AI hardware may be less directly exposed to US consumers, but still carry policy, capex and valuation risk.
The big picture
Tariffs are paid at the US border by importers. From there, the cost can move through the system in several ways: higher prices, weaker margins, lower supplier prices, lower demand or a mix of all four.
Research cited by the Kiel Institute and New York Fed suggests US buyers and businesses may be absorbing a significant share of the tariff burden. That matters because it changes where the earnings pressure shows up first.
For a US retailer, the problem is straightforward but uncomfortable. If the company raises prices, demand may weaken. If it absorbs the tariff cost, margins may compress. If it still has older inventory, the hit may not show up immediately.
For an Asian exporter, the pressure can arrive through a different channel. If US buyers become cautious, they may order less. The exporter may keep prices relatively stable, but factory utilisation falls, fixed costs are spread across fewer units and earnings pressure builds.
That is why this is not just a tariff story. It is an earnings timing story.
US companies: the margin problem
The US side of the tariff story is about cost absorption.
Retailers, apparel brands, consumer electronics sellers and appliance companies often rely on imported goods, components or packaging. When tariff costs rise, they may try to protect margins through price increases, supplier negotiations, sourcing changes or inventory management.
The challenge is that none of these are clean solutions.
Price increases can test consumer demand. Supplier negotiations may take time. Sourcing changes can be expensive or slow. Inventory timing can make the first result look better than the underlying cost trend.
This is why earnings calls matter. Management commentary around pricing actions, tariff mitigation, sourcing, vendor negotiations and inventory timing may reveal more than headline sales growth.
What to watch on the US side
These signals may provide useful context in upcoming earnings reports:
If margins hold while sales remain stable, companies may be managing the pressure. If sales rise but margins fall, tariff costs may not be passing through cleanly. If guidance becomes more cautious, the market may start pricing a delayed earnings impact.
Asian exporters: the volume problem
The Asia side is not always about exporters cutting prices.
In many categories, Asian suppliers operate in competitive global markets with limited pricing power. If US buyers reduce orders, exporters may feel the impact through lower volumes rather than lower unit prices.
That distinction matters.
A company can report stable prices and still face earnings pressure if factories are running below normal utilisation. Lower volumes can reduce operating leverage, delay capital expenditure and weaken guidance.
The highest-risk sectors are usually those most closely tied to US retail demand, seasonal buying cycles and low-margin production.
Which Asian sectors are most exposed?
1. Textiles and apparel +
Highest Sensitivity
Textiles and apparel are among the clearest examples of US demand exposure.
These exporters are often tied directly to US retail orders, private-label contracts and seasonal buying cycles. If US retailers turn cautious, orders can be delayed, reduced or cancelled relatively quickly.
Risk is higher because margins are often thin, production is labour-intensive and buyers may have more power in negotiations.
Relevant export markets: Vietnam, Bangladesh, India, Indonesia and parts of China.
2. Basic consumer goods +
High Sensitivity
This includes toys, household goods, furniture, simple appliances and other discretionary or semi-discretionary exports.
These categories are exposed when US retailers reduce inventory or when consumers pull back from non-essential spending. Tariffs can add pressure if buyers try to push costs back onto suppliers.
Relevant export markets: China, Vietnam, Thailand, Malaysia and Indonesia.
3. Electronics assembly +
Medium to High Sensitivity
Electronics assembly is more mixed.
Lower-end consumer electronics can be sensitive to US household demand. Higher-value components or enterprise-linked electronics may be more resilient, depending on end-market exposure.
This sector can also be harder to read because supply chains are complex. A company may look like a technology exporter, but its actual earnings sensitivity may still depend on US consumer replacement cycles.
Relevant export markets: China, Vietnam, Malaysia, Thailand, Taiwan and the Philippines.
4. Machinery and industrial goods +
Medium Sensitivity
Machinery is less directly tied to US consumer demand than apparel or household goods. The risk is more about business investment.
If US companies delay capital expenditure because tariff uncertainty rises, machinery orders may weaken. However, order books can provide some buffer, and specialised products may have more pricing power.
Relevant export markets: Japan, South Korea, China, Taiwan and Singapore.
5. Semiconductors +
Lower Direct Sensitivity
Semiconductors are less directly exposed to US retail demand than textiles or consumer goods. Demand is often tied to broader technology cycles, autos, industrials, cloud infrastructure and AI investment.
That does not make the sector risk-free. Tariffs, export controls, geopolitics and a weaker global capex cycle can still affect earnings expectations.
Relevant export markets: Taiwan, South Korea, Malaysia, Singapore and parts of China.
6. AI hardware and data-centre supply chains +
Lowest Direct Sensitivity
AI hardware is more tied to cloud capital expenditure and data-centre buildouts than day-to-day consumer spending.
The risk is different. It is less about US shoppers buying fewer goods and more about whether AI capex expectations remain realistic, whether policy restrictions expand and whether valuations already price in strong growth.
Relevant export markets: Taiwan, South Korea, Malaysia and advanced electronics supply-chain hubs.
A simple sector risk map
Sensitivity Analysis
Indicative Asian exporter sensitivity to US consumer demand
Note: This is a general framework only. Sensitivity may vary by company, customer mix, contract structure and end market exposure.
Why timing matters
The US and Asia timelines may not line up.
A US retailer may still be selling older inventory, so the tariff impact can be delayed. Margins may hold in one quarter, then weaken as new tariffed inventory becomes a larger share of the sales mix.
An Asian exporter may see the pressure earlier if US buyers reduce orders before the cost hit appears in US consumer prices.
That creates a split earnings map:
US side: delayed margin pressure.
Asia side: earlier volume pressure.
Policy side: tariff exemptions, pauses or escalations can change the setup quickly.
The mistake is assuming a clean and immediate tariff impact. A strong US retailer result does not automatically mean tariff pressure is gone. It may only mean older inventory is still flowing through. A stable Asian exporter margin does not automatically mean demand is healthy. Volumes may be weakening beneath the surface.
The trap in the earnings season
What to watch next
On the US side, gross margins, inventory commentary, same-store sales and second-half guidance may provide useful context.
On the Asia side, export volumes, factory utilisation, order backlogs, working capital and capital expenditure guidance may be more relevant.
Across both regions, tariff policy remains the swing factor. Exemptions, pauses or new restrictions could quickly change market expectations.
Sector charts may provide additional context on whether market pricing is aligning with the earnings narrative, but they should be read alongside company commentary and macro data from the economic calendar.
FAQ
Frequently asked questions
How do tariffs affect US companies and Asian exporters differently? +
Tariffs may affect US companies through margin pressure and Asian exporters through volume pressure. US companies may face higher import costs, while Asian exporters may face fewer orders from US buyers.
Which Asian export sectors are most exposed to US demand? +
Textiles, apparel and basic consumer goods are generally more exposed to US demand because they are closely tied to retail orders and consumer spending. Electronics assembly and machinery are moderately exposed, while semiconductors and AI hardware may be less directly exposed.
Why can tariff impacts show up later in retailer earnings? +
Retailers may still be selling older inventory purchased before tariffs applied. The impact may become more visible later as new tariffed inventory moves through sales and margins.
What should investors watch in tariff-related earnings reports? +
General signals include gross margins, inventory commentary, same-store sales, export volumes, factory utilisation, order backlogs and management commentary on pricing or sourcing.
Are semiconductors and AI hardware exposed to tariffs? +
They may be less directly exposed to US consumer demand, but they can still be affected by policy restrictions, export controls, global capex cycles and valuation expectations.
Bottom Line
The tariff story is no longer only about who pays. It is about where the earnings pressure shows up first.